Author Archives: Zannnie

Another Creative

Posted on by
Reply

This is a part of the rebranding ad for Old Chang Kee (it is an old brand name for a local snack called Curry Puff.)

I was much captivated by this when this ad was launched to newly introduce their new flavours. The original being just curry with potatoes+a wedge of egg (Only S$1, equivalent to US$0.63). The new additions being Sardine and Pepper.

See the complete ad with the simulated look of a pregnant mommy beside their two twin additions :) one boy, one girl presented like two newborns :D

Established in 1956, Old Chang Kee started off as a small stall outside Rex Cinema at McKenzie Road which still exists. Its current chairman, Han Keen Juan bought over the establishment which was about to fold up in 1986 and revived the business.

Achooooooooooo…….!

Posted on by
Reply

had a cold since yesterday
not that the weather here is colder
but i guess becos i switched on the fan for the entire night
i’ve used about ten packets of tissue…..

this is an ad i saw in the underground station
it was intentionally spread onto two panels so that the mask ‘fly’ forward to generate the motion
to emphasize how hard this man SNEEEZZZZZZE…….

i love creative ads, do u have any funny or creative ads like this in your country?

9 Friends:

Zsolt72 said…
its really creative!:)
Monday, September 25, 2006 12:29:00 PM
Kris said…
hey, how cool! i enjoy creative ads. as well. For us, the tvc are more creative than the printed onesps.hope you’re feeling better ..

Monday, September 25, 2006 4:47:00 PM
zannnie said…
Thank you so much, Kris! I am feeling better :D Thanks for popping by :)

zannnie

Monday, September 25, 2006 9:08:00 PM
Nathalie said…
Very funny, definitely worth the photo, I love it Zannie ! The fact that they used two ad spaces to achieve it is very creative. Do people still often wear masks ?(I know everyone had them in the bad days when fear of the bird flu was everywhere)…
Tuesday, September 26, 2006 5:00:00 AM
kaa said…
this ad’s funny. there r funny ads here but i havent got them on photo. will be on the lookout for one..
Tuesday, September 26, 2006 5:01:00 AM
macky said…
Are you alright?
Actually, I have catched a little cold because it is getting cold recently and lack of sleep…
Tuesday, September 26, 2006 7:11:00 AM
Keropok Man said…
hope you did take some panadol strong cold and flu relief and felt better.
Sunday, October 01, 2006 4:20:00 PM
zannnie said…
nathalie,Yes it is a very well communicated ad even including the thought of achieving with two panels. It is ‘to the point’ and effective…

These days only very rare cases we’ll get to see people wearing masks in public. However during the SARS period, masks were even out of stock. Lots of people buy to stock them up (under the ‘kiasu’ mentality)

kaa,

wow, do let me know pls, i would really like to see how the ads are like in your country. And I always wonder how these creative minds come out with it!

macky,

Thanks for your kind regards, you take good care too… i hope it is not too cold now in japan for you

Philip (keropok man),
not really, panadol strong is only a temporary relief and i dun take it cos it will be difficult to flush out of our bodies (ie the side effects). I drank more water and rest more to get better :) Thanks anyway!

Sunday, October 01, 2006 9:24:00 PM
Kim said…
Zannie, I liked this one a lot. It made me feel like I was back in a BART station in the San Francisco Bay Area on my way to work. We don’t have electric trains, light rail, or underground here in Seattle. . .Great ad.
-Kim
Monday, October 09, 2006 1:42:00 PM

why aren’t you seeing skyscrapers instead?

Posted on by
Reply

i have always been trying to imagine myself living in days when singapore was just a small fishing village. in it, the sky above my head, is the same, jus not the same ‘scene’ everytime.

Now we have the city skyscrapers which everyone is proud of.
In national day theme videos, we often get exposed to the transitions. And it had always amazed me, how in short time of 40 years, we became a modern cosmopolitan city.

but too much of anything is no good. the same for commercialisation.

i prefer to watch sunsets and the beautiful spectrum of colours in the sky immediately became a big screen in front of your eyes. However, it is a 10minutes scene only. To me it is enough. To see the beautiful 10 minutes in a different way (almost different every other day)

Green Cow in Singapore !

Posted on by
Reply

Green Cow for a change…i imagined maybe the milk it produces will be ‘pandan’ flavour :D hee hee…
As Pandan is said to be a restorative, deodorant, indolent and phylatic, promoting a feeling of wellbeing and acting as a counter to tropical lasstitude. It may be chewed as a breath sweetener or used as a preservative on foods. It is also said to have flavonoids which are believed to have a variety of healthful properties, including antiviral, anti-allergen, antiplatelet, anti-inflammatory, and antioxidant.

I REALLY missed the clear skies we used to have. Today is a super-hazy day. The wind is bringing in haze from the fires in Southern Sumatra. Visibility in Singapore was reduced from 10 kilometres to two to three kilometres as the 24-hour Pollutants Standards Index rose slightly to 54 at 4pm. And guess what, it was detected that there are 228 hotspots in Sumatra!!! Oh no…

Below is a video for Kris, it’s about the Biennale in Singapore:)

Secrets to keeping clean

Posted on by
1

So, did you ask how we managed to keep even our void decks, corridors so clean?

Ok, here’s the secret, now it’s ‘leaked’:-
Look, this photo shows a classic example to keep our living environment clean. This small holding area is where junk mails are ‘collected’. These mail boxes are for the residents living in this entire block of housing flat. The design creates an easy access even if small or short children wants to help their mom or dad to check the letter box. It’s not a problem now. Even if they live on the 12th Floor;)

There is also an extensive use of garbage bins, or trash cans islandwide:) More importantly is to educate the public to throw their unwanted junk mails and flyers into the trash bins.

it’s bad PSI 102
it’s choking:( bad!

Haze

Posted on by
Reply

The pollutants spreads the light of the street lamp, that’s why it makes the light source looked like that.
Today’s haze isn’t getting any better, 116!! My eyes itch, i’ve been sneezing, got to close all my windows to inhale less of such harmful pollutants by the fires set off by the Sumatrans who believed it is a way to get fertile land :(

Theme Day – Take a picture of your city from your bedroom window

Posted on by
18

Today is Theme Day Post and the theme is: Take a picture of your city from your bedroom window. (or from a friend’s bedroom window)

DSC09215This was the view from my bedroom window when I was in Singapore. It is the view of a primary school (for children from age 6-12). Most of the morning begins my day with the National Anthem and school bell rings. During their recess time at about 10am, you can see children running in the field – squealing with excitement when they played some games like chasing one and another. The sights and sounds it sets sometimes make me feel I am ‘back to my childhood’ again ;)
Following are the fellow dp bloggers who are participating also, do check them out:
Seattle (WA), USA – Manila, Philippines – Albuquerque (NM), USA – Singapore, Singapore – Toruń, Poland – Baton Rouge (LA), USA – Seoul, Korea – Saint Paul (MN), USA – Vantaa, Finland – Madison (WI), USA – Saarbrücken, Germany – Cleveland (OH), USA – Chicago (IL), USA – Cottage Grove (MN), USA – Omaha (NE), USA – Bellefonte (PA), USA – Melbourne, Australia – Stockholm, Sweden – Grenoble, France – Lubbock (TX), USA – Boston (MA), USA – Arradon, France – Hyde, UK – Joplin (MO), USA – Kyoto, Japan – Tokyo, Japan – Kansas City (MO), USA – Naples (FL), USA – Tuzla, Bosnia and Herzegovina – Manila, Philippines – Sydney, Australia – Stavanger, Norway – Bucaramanga (Santander), Colombia – London, UK – Chandler (AZ), USA – Nelson, New Zealand – Singapore, Singapore – Hamburg, Germany – Sydney, Australia – Tenerife, Spain – Moscow, Russia – Lyon, France – Kuala Lumpur, Malaysia – Villigen, Switzerland – Anderson (SC), USA – Oslo, Norway – Evry, France – Hayle, UK – Mumbai, India – Kitakami, Japan – Wassenaar (ZH), Netherlands – Menton, France – Monte Carlo, Monaco – Los Angeles (CA), USA – Cypress (TX), USA – La Antigua, Guatemala – Paderborn, Germany – San Diego (CA), USA – Ampang (Selangor), Malaysia – Madrid, Spain – Lyon, France – Selma (AL), USA – Shanghai, China – Baziège, France – Cologne (NRW), Germany – North Bay (ON), Canada – Rotterdam, Netherlands – Stayton (OR), USA – Sharon (CT), USA – Austin (TX), USA – Hong Kong, China – Trier, Germany – Joensuu, Finland – Paris, France – Greenville (SC), USA – Wailea (HI), USA – Budapest, Hungary – Cork, Ireland – Bastia, France – Vancouver, Canada – Brookville (OH), USA – Jakarta, Indonesia – Mainz, Germany

After the Rain

Posted on by
Reply

20061117_after_the_rain.jpg

During the hazy season, I begin to like the rain. Though it is Autumn now in most cities, but here in Singapore, it is still Summer :) and the grass will always be green like this.

This was taken after the rain…and some rainwater are collected on the grass and the ‘petals’ that has fallen as well…

Tallest…

Posted on by
Reply

20061116_tallest.jpg

This is the tallest building in Singapore…it is called UOB building in Raffles Place:) I was there to the Change Alley and The Arcade and happened to pass by. Tomorrow you’ll see the Raffles Place MRT station, the closest ”european architecture” we have in Singapore:)